The Tennis Channel is set to make a racket in the streaming world, announcing plans to launch a new service in 2024 that brings the excitement of tennis directly to fans, without the hassle of cable TV subscriptions.
This move aims to cater to tennis enthusiasts who have long desired a more accessible way to enjoy their favorite sport.
In a strategic move, the Tennis Channel has appointed Matt Graham as the Senior Vice President of direct-to-consumer and streaming business development.
Graham, with a wealth of experience garnered over six years at PBS Digital, will spearhead the development of this new streaming service.
His mission is clear: to make the Tennis Channel more cord-cutting friendly by providing a platform that offers both live and on-demand matches, along with original programming.
The decision to offer a live feed of the Tennis Channel is a significant step toward meeting the demands of fans who seek a more tailored and flexible viewing experience.
Simon, expressing confidence in Graham’s abilities, stated, “For years fans have been asking us if there’s a way for them to just buy Tennis Channel, and Matt’s here to make that happen.”
While the exact launch date remains unspecified, the anticipation is building for an early release next year.
Details on pricing are also under wraps, with Sinclair, the parent company, expected to reveal more information as the service’s launch date approaches.
This move by the Tennis Channel reflects a broader trend in the industry, with other networks, such as Disney, also exploring direct-to-consumer options.
Disney, for instance, plans to launch an ESPN streaming service, providing live feeds of ESPN channels in the near future.
As the streaming landscape continues to evolve, the Tennis Channel’s initiative signals a commitment to staying ahead of the game and delivering tennis content to fans in a way that aligns with the modern era of media consumption.